1 x Gold Promax Best Radio | 1 x Silver Roses Best TV/Cinema over 20 seconds

The support behind women’s sport has really gained momentum thanks to all the continued work brands like the BBC have put in to give The World Cup the platform and audience it deserves. But this cannot just be a fleeting effort or one just reserved for football. All athletes deserve to be recognised and no one world cup is more important than another.

"Three seconds is all it takes to change the game..." The BBC will show every game of the Vitality Netball World Cup 2019 free-to-air across its TV and digital channels from Day Four (Monday 15th July) onwards.

Creative / Editor: Jo Evans #changethegame

The ‘3 Seconds’ campaign seeks to put a new lens on Netball and show it in a new light. Part of the BBC’s “Change The Game” commitment to women’s sport, this spot and the accommodating OOH was an opportunity to not only steer but also own the conversation around what is fast becoming one of the nation’s most popular sports.

Director: Ali Kurr
Edit & Post: Chief Productions
Sound: Nice Sound
Creative Directors: Tim Jones and James Cross
ECD: Laurent Simon

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