I'm a Creative. Born in South-Africa but 100% Danish with a quite serious British accent. Bit chameleon like. Just with more hair.

I studied Fine Art at University before changing direction and studying English Literature. When I graduated I went straight into party planning for the world's largest concierge company, Quintessentially.

After working on projects like Kate Winslet's birthday and an event that required getting an Elephant on a boat in the Maldives, I decided I couldn't plan parties forever. So I applied to go to Watford a week before the course was due to start.

Somehow I got in - a miracle considering I didn't have this thing called 'a portfolio' that every other applicant had. 


In my first two years in Advertising I was an Art Director. I was fortunate enough to work on short-term contracts at Lean Mean Fighting Machine, Atomic, Mccann Erickson, BBH, adam&eve/DDB and Saatchi & Saatchi.

I then went to work at M&C Saatchi as a fully integrated, single Copywriter, working primarily on The House of Peroni with the Head of Design. I was part of the team that won the The Scottish Referendum account which led to them you know, winning the Scottish Referendum.

After leaving M&C I went freelance as a multi-disciplinary Creative. I wanted to spend more time working on personal projects as well as getting a feel for some less traditional agencies. I worked predominately at Anomaly, Holler, Vice and +rehabstudio.  

I then spent a few years at Sunshine, initially as a freelancer and then eventually as a full time Senior Creative.

I've recently moved to Above + Beyond which you can read about here. For some reason they trust me with junior talent so I spend a lot of time asking students why they think you need a brief, some money and a client to make ideas happen. Amateurs. 


I've won some awards and been on a bunch of shortlists. In all honesty, awards are awesome but they are not what I do this job for.
The real awards I've been blessed with are these: 

- I'm a published writer in over 12 publications from The Huffington Post to Campaign Magazine.
- Lily Allen once wrote me a letter of thanks because of an article I wrote about her contribution to Feminism.
- I was invited to meet the Queen and the Duchess of Cornwall to talk about sexual consent.
- A rape victim told me I'd made her feel good about getting dressed in the morning again.
- My work is taught in social studies classes across the country.
- I got a Police Constabulary advert banned because it gave out the wrong message about sexual consent.
- I have helped 52 designers in India get full time jobs.
- The NY Times sited me as giving an artist their 'first big break'.
- I got one of the worlds biggest supermarkets to stop selling an unethical product.
- Vice once asked my opinion on Democracy in Britain which is a win for me considering I can't even vote in the UK. 
- In 2016 I was voted one of top 9 rising female Creatives in the UK by the Drum
- In 2017 I was voted as a female leader seen to be helping redefine the creative industries, by The Dots
- In 2017 I was Campaign and Creative Equal's top 30 Creative trailblazers
- The So White initiative was cited as progress towards curing Marketing of its Diversity issue in Campaign Magazine
- In 2017 I was featured in Pitch magazine's 'Winners' Issue alongside the ladies behind Fearless Girl and Mother’s ECD Ana Balarin
- In 2018 I was one of 8 Women Of Tomorrow winners as decided by The IPA
- In 2018 I made the BIMA100 list which honours the top 100 people working across Digital Marketing and Advertising
- In 2018 I was honoured in the Pitch 100 list
- Not only am I an advisory board member of DIMA but was a judge on the DIMA50 2018
- 2018 New Blood Speaker

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