I'm a Creative. Born in South-Africa but 100% Danish with a quite serious British accent. Bit chameleon like. Just with more hair.

I studied Fine Art at University before changing direction and studying English Literature. When I graduated I went straight into party planning for the world's largest concierge company, Quintessentially.

After working on projects like Kate Winslet's birthday and an event that required getting an Elephant on a boat in the Maldives, I decided I couldn't plan parties forever. So I applied to go to Watford a week before the course was due to start.

Somehow I got in - a miracle considering I didn't have this thing called 'a portfolio' that every other applicant had. 


Then my journey into AdLand began.

I started out working as an Art Director on short-term contracts at Lean Mean Fighting Machine, Atomic, Mccann Erickson, BBH, adam&eve/DDB and Saatchi & Saatchi before going perm at M&C Saatchi as a fully integrated, multi disciplinary, single Creative.

After a few years of that, freelance life called and I dotted around Anomaly, Holler, Vice, +rehabstudio and The Sunshine Agency, who eventually hired me as a full time Senior Creative.

A few years of that and I moved to Above + Beyond who made me redundant shortly after my one year anniversary. 

You can now find me at Uncommon London making, probably, the best work of my career. 


I've won some awards and been on a bunch of shortlists. In all honesty, awards are awesome but they are not what I do this job for.
The real awards I've been blessed with are these: 

- I'm a published writer in over 12 publications from The Huffington Post to Campaign Magazine.
- Lily Allen once wrote me a letter of thanks because of an article I wrote about her contribution to Feminism.
- I was invited to meet the Queen and the Duchess of Cornwall to talk about sexual consent.
- A rape victim told me I'd made her feel good about getting dressed in the morning again.
- My work is taught in social studies classes across the country.
- I got a Police Constabulary advert banned because it gave out the wrong message about sexual consent.
- I have helped 150 designers in India get full time jobs.
- The NY Times sited me as giving an artist their 'first big break'.
- I got one of the worlds biggest supermarkets to stop selling an unethical product.
- Vice once asked my opinion on Democracy in Britain which is a win for me considering I can't even vote in the UK. 
- In 2016 I was voted one of top 9 rising female Creatives in the UK by the Drum
- In 2017 I was voted as a female leader seen to be helping redefine the creative industries, by The Dots
- In 2017 I was Campaign and Creative Equal's top 30 Creative trailblazers
- The So White initiative was cited as progress towards curing Marketing of its Diversity issue in Campaign Magazine
- In 2017 I was featured in Pitch magazine's 'Winners' Issue alongside the ladies behind Fearless Girl and Mother’s ECD Ana Balarin
- In 2018 I was one of 8 Women Of Tomorrow winners as decided by The IPA
- In 2018 I made the BIMA100 list which honours the top 100 people working across Digital Marketing and Advertising
- In 2018 I was honoured in the Pitch 100 list
- Not only am I an advisory board member of DIMA but was a judge on the DIMA50 2018
- 2018 New Blood Speaker
- I was featured in Netflix Documentary in 2018, which talked about a business I started three years beforehand

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