Prime Wardrobe is a Prime-exclusive program where you can try up to 10 items before you buy them.

We were tasked to launch Prime Wardrobe in the US with two spots that hit their three different target audiences, time starved moms, fashion forward women and less fashion conscious men. With these two spots, we wanted to show the more human side of the service.

I wrote 135 scripts to get to these two. Imagine where I started…

Directed by Clay Weiner with Biscuit