Nathalie Gordon
Creative Partner. Accidental influencer. Cultural purveyor.
3 x House of Peroni - Event Build / Press / Outdoor /Digital / Online Content / Editorial Content
I was the sole Creative on Peroni alongside M&C's Head of Design (Paul Hogarth) and M&C’s Head of Art (Lydia Pang), bringing to life 3 Houses from ideation through to opening.
Together we created all ideas from concept, interiors, editorial, print, film, menus, vinyls, as well as 365 days of online content on the website. We worked exclusively with Italian talent to bring together each House with the utmost authenticity and sophistication.
This is just some of what we created.
VIDI ROMA (I saw Rome) - Integrated
There’s no place like Roma, distinctive for its history, cuisine, culture and sights it’s a hub of fascination for tourists the world over.
The House of Peroni brought a slice of Roman culture to London through a collection of multi-sensory experiences; guests could step inside The House of Peroni to explore four floors of Italian style created collectively by Italian New Wave directors, artists, architects and chefs. Guests left believing 'Vidi Roma' (I Saw Rome).
Miles Aldridge kindly shot our editorial cover.
Inspired by the Italian Piazza – a space within the city that forms the heart and soul of Italian social life – this Residency featured a metropolitan garden teeming with food, drink, music and more.
Think La Dolce Vita minus the Trevi Fountain and you’re part-way there. We enlisted the help of fashion set designer Simon Costin (who once designed catwalks for Alexander McQueen) who helped to recreate the style of an Italian piazza, with people-watching an all-important part of the experience.
Photography: Aleksandra Kingo
Photography: Gus Drake
ITALY. 1963 - Integrated
The House of Peroni opened the doors to its 3rd London residency in May 2014, showcasing the talent of the New Wave of Italian style and creativity with a whole new set of residents, guests, events and experiences.
Set around 1963, the year Carlo Peroni released Peroni Nastro Azzurro, every inch of the house, from the menus to the architecture is inspired by Italy during that time. Through a collection of multi-sensory experiences guests could step inside The House of Peroni to explore four floors of Italian style created collectively by Italian New Wave directors, artists, architects and chefs.
