Nathalie Gordon
Creative Partner. Accidental influencer. Cultural purveyor.
Briefed with bringing to life the weird and wonderful ways that Londoners use the grocery app Gorillas, the inaugural campaign for the app, breathes life into a year's worth of data.
There is literally one guy who ordered 32 Peanut Butter KitKat Chunkys and a bottle of Pinot Noir. We feel you, man.
To differentiate itself in a highly saturated market, we always knew we were going to create something bold, eye catching and attention grabbing. What better way, than to lean into the weird and wonderful behaviour of Londoners with double-entendres and a genuine desire to lean into culture (even politics!).
Acid anyone?
Oh yeah, and the ad got banned. REALLY banned. It got so banned the ASA told Gorillas they couldn’t ever use the campaign in any format ever again. But getting it banned was actually the point. To punch the market so hard and fast that it never wants to see you ever again.
Production company: Academy Films
Directors: Ethan & Tom
DOP: Eoin McLoughlin
Edit house: Assembly Rooms
Post house: Okay Studio
Sound: Grand Central Recording Studios
Photographer: Jenna Foxton
The work was so successful in London that all other Gorillas European Markets adopted the work and used them with their own local data.
Pan no sé, pero chorizo sobra. pic.twitter.com/mZsfMFBUh5
— Más Madrid (@MasMadridCM) May 2, 2022
