1 x Eurobest Shortlist Integrated | 1 x Eurobest Shortlist Media |

In 2024, over 13,000 migrants across Europe lost their lives on dangerous boat journey’s. Day to day, ordinary people can't imagine crossing the sea in search of a better life and in the UK, discourse had turned to stopping the boats, rather than helping refugees find another way to escape.

Refugease, a charity that creates infrastructure in war-torn areas to give refugees alternatives to dangerous ocean crossings, wanted to change the conversation, connecting refugees' lives to our own.

So we disrupted the everyday commute to bring people face to face with a refugee’s journey. We took over the London tube network with an immersive, disorientating experience that made going underground feel like being forced underwater asking people to help refugees avoid journeys like these, by donating the cost of their own.

In commuter newspapers, print ads brought home the consequences of journeys that never reach their destination.

Using real distress call transcripts and binaural technology, we created rush hour radio sports and cinema ads that put listeners in the boats with refugees.

And finally, we created an installation called The Orange Iceberg; a mural of a pile of discarded lifejackets erected on the Kent Coast (where the highest concentrations of migrant crossing arrive) that was revealed as the tide went out.

By immersing commuters in the world's unsafest journey, we helped change the conversation and give people a tangible way to help.