Nathalie Gordon
Creative Partner. Accidental influencer. Cultural purveyor.
When a snap election was announced in a country demanding democratic change, and data revealed 20% of British women were undecided on who to vote for, or if they’d vote at all, there’s was really only one thing for it. To tell the women of the UK their vote had genuine power and could swing the election, for the first time in history.
Lemonade Doll’s ‘Swing It, Girls’ campaign spoke directly to women, in women-only spaces, encouraging them to engage in politics and make use of their democratic right to vote.
From a concealed bra ad, a guerrilla stunt taking over suffragette statues, a bra and balaclava-clad protest outside Westminster, fly-postering high traffic women dominant locations with bold empowering messages, and even selling bespoke products, ‘Swing It, Girls’ made women rethink their involvement in politics and recognise the power in their DDs.
And did we swing it? Well data showed a huge uplift in female registration just before the deadline and more women turned up to the polls than any other time in British history. Oh and we got a new Labour government in for the first time in 14 years. So, yeah, you could say we bloody did.
