Nathalie Gordon

1 x Oystercatchers COVID Response Shortlist |

When the government aren't making public safety ads, what do you do? Make them yourself.

Myself, Amy Fasey and Jacob Hellström decided to make our own PSA ads to reinforce the UK government's advice surrounding the Corona Virus pandemic and highlight the importance of staying indoors to hinder the spread of Covid-19.

Within 24hours of them being shared on social (210,000 media impressions in a day) we were contacted by two OOH companies who gave us 30 free digital sites, nationwide, for two solid weeks.

The posters have been shared around the world from India to Jakarta to Turkey to America and back again. They made it into News shows and image banks. We even had a company ask if one of the posters could feature in their TV ad. Watch this space.

Not bad for a 12hour turnaround and zero pounds spent.