Nathalie Gordon
Creative Partner. Accidental influencer. Cultural purveyor.
1 x Gerety Awards Communication Cut Shortlist |
Screw the stereotypes - a person should be exactly who and what they want.
And really, are you ever truly living, if you're never being yourself?
Agency: Pablo London
ECD: Dan Watts
Agency Producer: Olivia Riddle
Production Company: Pulse Films
Director: Phoebe Arnstein
Production Producer: Benedict Turnbull
Casting: Road Casting
Sound: OPM
Grade: Electric Theatre Collective
Photography: Katie Burton
As you age, you become more invisible and people make you feel like you really can’t live to the full. When actually there are more women over 50 opening business accounts and doing their own thing and they are fitter than most of us. The thing is they don’t really care what you think.
Time you got comfortable with it.
This campaign out performed everything Hotter had ever done before by 2:1 and it had an ROI of 5.7.
Pretty impressive considering the average ROI for a campaign of this size is 2.4.
Hotter also had their most profitable year to date - hear their CEO talking about it on SkyNews below.
