Nathalie Gordon

1 x Creative Circle Bronze for Best Interactive Press | 1 x Kinsale Shark Bronze for Design Print Communication

How do you stand out at Mother’s Day? You make an ad, that sells nothing at all.

At a time when the cost of living has never been higher, why not remind the Bloom and Wild audience that it’s not gifts, but the care and thought you put into your gestures that matter.

Mother’s Day is difficult for many and during a year where many focused on how multi-faceted ‘being a mother’ may be, we wanted to nod to a modern understanding of ‘family’.

Yes, Mother’s Day is one of the brand’s busiest times of year - so why not this year, be generous and gift the audience for a change.

Not only did they get coloured in and gifted by kids, this guy even found a use for it after forgetting to get anything for his mum.
Your welcome Nigel (aged 51 1/2).