ITALY. 1963 - Integrated
The House of Peroni opened the doors to its 3rd London residency in May 2014, showcasing the talent of the New Wave of Italian style and creativity with a whole new set of residents, guests, events and experiences.
Set around 1963, the year Carlo Peroni released Peroni Nastro Azzurro, every inch of the house, from the menus to the architecture is inspired by Italy during that time. Through a collection of multi-sensory experiences guests could step inside The House of Peroni to explore four floors of Italian style created collectively by Italian New Wave directors, artists, architects and chefs.
I was the lead creative on Peroni alongside M&C's Head of Design, creating all ideas from interiors, to editorial, to film, to menus, to vinyls, to print as well as 365 days on online content on the website.