This campaign was to promote the NatWest/RBS Student Account to students about to embark on University for the first time.

1.4 million hits in the crucial pre-uni period of 7th August to 9th September

The average engagement time on the 30second videos was 29 seconds.

The OOO was featured in Topshop, Miss Selfridge, and bus stops and cinemas throughout the UK.

And yes, that is me on the left. Whoever said that advertising was glamorous, never had to feature in their own advert.

As part of the campaign, we partnered with Buzzfeed to create 3 sponsored #Uniproof posts.

See them here, and here.